The couple didn’t want to give such an amount of equity easily but accepted the deal in a moment with no encounters. Robert was first to go and he encountered an offer of $200,000 for 15% equity which was quite a fair deal as per him. They served a few samples to the sharks to taste and when they had it, their faces’ reaction changed and were very impressed with it. They came looking for an investment of $150,000 for 5% shares in the business. Paul and Meddie came on Shark Tank to show their excellent beverage company with an awesome pitching technique. Did Aura Bora get a deal on Shark Tank?Įven if your product is excellent in design, packaging, and marketing, if its pitch is not up to the mark, it can affect the product growth. It took them months to get the flavors and taste which would pull the customers towards their door and that’s how a simple observation turned out to be a beverages business model. They then researched and found that there were not many awesome flavors, tastes and uniqueness in this phase till then to which they decided to try something into that. Aura Bora came into existence with a simple observation done by the couple which was a gap in the sparkling water market. Maddie had also worked for two companies as a copywriter after which she came into Aura Bora. Paul came into business soon after his graduation and started two companies within a year and Aura Bora was the first one. Paul holds a degree in B.A Political Science from the University of California, Los Angeles whereas Maddie holds a B.A in Creative Writing from the University of Colorado. Who founded Aura Bora? Who started Aura Bora?Īura Bora – Herbal Sparkling Water was founded by Paul and his wife Maddie Voge.What happened to Aura Bora after Shark Tank?.Did Aura Bora get a deal on Shark Tank?.
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